Wednesday, December 07, 2005

Wine International and IWC under review

Following the sale of Wine International magazine to William Reed Publishing; the magazine will cease in it's current format, and will instead merge with sister publication Wine and Spirit International, to form a new trade only magazine, Wine and Spirit. It will be edited by the current editor of Off License news and the information I have is that Charles Metcalfe and Robert Joseph, the figureheads at Wine International are still under discussion though it is unlikely that they will continue as associate editors.
The International Wine Challenge is also part of the discussions taking place and the current plan is to offer a "Challenge Package" to include spirits and beers. What is ceretain is that the magazine will be completely re-vamped and be unrecognisable from the current offering. The new magazine will be solely aimed at the UK trade with no space dedicated to the trade in other countries. We await to see whether the IWC will continue to hold such gravitas in the UK and world markets.

No comments: