Friday, December 01, 2006

Offers Everywhere

It seems that the supermarkets are entering into something of a wine war, with first Sainsbury's and then Tesco launching into 25% off all wines when you buy 6 promotions. It seems this clever promotion - most people buy at least that many bottles for Christmas - and guess what - if they get 25% off those 6 then that is where they are likely to shop - and buy the rest of their Christmas groceries too - was the brainchild of someone at Sainsbury's who realised a great opportunity to get people to do all their Christmas shopping with them and seems to show a more holistic approach to offers than the departmental offers we are more familiar with.
And when it was launched it clearly had Tesco worried - so much so that they have launched the very same promo as quickly as possible afterwards - giving it the whole TV ad treatment, although despite Tesco launching the promotion and making it instantly live in store promotion has taken time to filter down leaving customer confused.

Watch out too for posters in Sainsburys car parks advertising 2 spirits for £15 rather than the £25 they have instore - if you see the poster then it has to be worth a try at getting the offer should you want any of the spirits on offer.

Other promotions to look out for include £5 off a lot of single malts, Bombay Sapphire and other Christmas booze around the place.

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