Argentina to Open UK Wine Office

Argentina will open a dedicated wine office in the UK before the end of next year. The country currently accounts for just 1.5% of the UK market, whilst it is the 5th largest producer in the world. The country traditionally sees some growth on the back of discounting and good vintages but fails to maintain momentum and slips back to their starting point. This move is seen as essential in opening up a more cohesive attack on the UK market.